People might wonder:

• Will employers value this?
• Is this just theory?
• Will I come away with anything tangible?

Address this by talking about:

• Coursework portfolios
• Practical editorial exercises
• CV and interview guidance
• Previous student outcomes

Lots of aspiring editors suffer from imposter syndrome.

They're wondering:

• I don't have a publishing degree.
• I've never worked in publishing.
• Is this too advanced?

You could explicitly say:

"No previous publishing experience is required. The course is designed to support complete beginners as well as those who want to build on existing knowledge."

"Why shouldn't I just read books or watch YouTube videos?"

This is a silent objection many people have.

You need to explain that the value isn't just information.

It's:

• Structured learning
• Industry insight
• Practical exercises
• Feedback
• Mentoring
• Accountability